Смена нарратива – относительно новый концепт, используемый многими активистами и правозащитниками в своей работе. Зачастую он некорректно отождествляется с стратегической коммуникацией и ведением агитационной кампании, но на самом деле имеет больше общего с культурным производством и бихевиоризмом. Чтобы познакомить активистов […]
Michael Braithwaite
Aprender en Línea: El Ecosistema del Cambio Narrativo
El cambio narrativo es un concepto y un enfoque de la defensa de los derechos relativamente nuevo para muchos defensores y ambientalistas. Aunque a menudo se confunde con la comunicación estratégica y las campañas, el cambio narrativo tiene más en […]
Apprentissage en Ligne: L’écosystème du Changement du Récit
Le changement de récit est un concept et une approche de plaidoyer relativement nouveaux pour de nombreux défenseurs des droits humains et environnementaux. Bien que souvent confondu avec les communications stratégiques et les campagnes, le changement de récit a plus […]
E-Learning: Narrative Change for Advocates
Narrative change is a relatively new concept and advocacy approach for many human and environmental rights advocates. While often conflated with strategic communications and campaigning, narrative change has more in common with cultural production and behavioral science. To prime advocates […]
Building Narrative Power with Appalachia
For the past two years, NMAP has been working in collaboration with grassroots environmental advocacy groups in Appalachia to better understand how to mobilize communities to fight petrochemical projects throughout the region.
Finding Hopeful Narratives for a Greener Appalachia
This report summarizes key findings from a recent round of audience testing that NMAP conducted with people living in the Ohio River Valley using dscout, a flexible online tool that provides fieldwork-quality insights by allowing participants to deeply immerse themselves […]
Petrochemicals in Southern Louisiana
In June and July 2020, NMAP conducted a media landscape analysis for Louisiana Bucket Brigade, surveying an extensive media sample relating to the oil, gas, and petrochemical industries in southern Louisiana. The purpose of this research was to identify key […]